Coffee Shop Management Course

All the steps for a successful business in our coffee shop management course

Coffee business is not just booming, it is also segmenting. If our aim is to open a coffee shop or a chain of, one of the first decision you must take is decide the concept, the kind of shop you want to create: from the classic cafè to the specialty coffee shop and artisanal shop. Just once decided the target is possible to define the target and then the location.

 

Have you not the time for a coffee vacation in Italy?

With our online courses and video courses with SCA certification exam you will grow your your coffee skills and knowledge  without leaving your home!

More infos

The course starts at 10 a.m. and finishes at 5.30 p.m. with a short lunch break. The Espresso Academy is in Florence, a few minutes with the tram away from the central railway station of Santa Maria Novella and a few minutes from the exit of the highway.

 

 


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All the steps for a successful business in our coffee shop management course

Coffee business is not just booming, it is also segmenting. If our aim is to open a coffee shop or a chain of, one of the first decision you must take is decide the concept, the kind of shop you want to create: from the classic cafè to the specialty coffee shop and artisanal shop. Just once decided the target is possible to define the target and then the location.

 

This is the first part of the coffee shop startup course, just the first part, because then, once found the location, we must work on the financial analysis, the food cost, the break even and then the business plan. Only after these steps we will have all the data to decide the right sidewalk, for the right target, for the right products.

During the course we will examine the other steps of a coffee shop startup course: the construction of a menu, the new trends, the lay out and the forniture, the equipments, the espresso machines and the other tools. 
Then the management of products, employees and clients, mainly in the very first, fundamental days…. All avoiding dangerous mistakes and learning from the best (and worst) history cases....

 

Program of the course

The course Is a very very busy session, from 10am to 5.30pm (Italian time) with the following program structured in 5 sections.

SECTION 1.   THE LOCATION ANALYSIS
1.1 The entrepreneur and his idea
1.2 The location: no any location is wrong, but target and products put in can be wrong...
1.3 Which is the right concept for us? Cafè, Italian, starbucks style, specialty and...
1.4 Evaluate the strengths and weaknesses of a location
1.5 Competitors and other elements to evaluate the location

SECTION 2   BUSINESS PLAN AND BREAK EVEN POINT
2.1 The business plan: a tool for us and for the stakeholders
2.2 Coffee shop financing: football players and Crowd...
2.3 Calculate the taking of a coffee shop
2.4 Evaluate the various categories of costs: food and beverages costs, employees, fixed costs
2.5 The break even point
2.6 Thinking about a coffee shops chain?

SECTION 3.  MARKETING: CREATING A SUCCESSFUL COFFEE SHOP
3.1 Marketing and products, get the best coffees and prepare them at the best… but what exactly “best” means?..
3.2 … the perception of the clients and the communication
3.3 The new trends around the world
3.4 Venues that have become legend!

SECTION 4.   BEFORE THE OPENING...
4.1 Buying an existing shop? What to check
4.2 Opening a new venue: the bureaucracy in different countries
4.3 Equipments, machines and tools: how to choose them
4.4 Furnish the room. A choice that starts from the idea
4.7 the ergonomy of the coffee shops
4.8 costs of furnishing a coffee shop around the world..
4.9 A grand opening? And then?

SECTION 5.  DAILY MANAGEMENT
5.1 the very first delicate days...
5.2 Daily management of products, suppliers and clients
5.3 Quality and standards managing several shops
5.4 never, never stops!

Costo

The cost of the course is 120€ and includes the handbooks, business plan models and slides used during the course.

Certificate

The diploma released at the end of the course by Espresso Academy. It can be inserted in CV and business plans.

Your training in Espresso Academy Italy

Your training in Espresso Academy Italy is not just a course, but a real coffee experience. During your journey you can work with our team in roasting and tasting. Also, you can visit (for free) famous coffee companies as La Marzocco, Eureka or Elektra! We can support your coffee tour in Italy with VISA invitations and bureaucratic issues, and we have a huge list of accommodations offering us discount!

One Week Coffee Route

This course is part of the one week coffee route, a complete journey in the world of coffee that includes days dedicated to barista, latte art, roasting, professional tasting and brewing. Read more about the coffee route!

Espresso Academy Trainers

Gabriele Cortopassi

After many years of experience he´s assisted and done consultancies for many bars and restaurants in Italy and abroad. Gabriele is also the founder of www.aprireunbar.com, which is one of the most followed blogs for bars and restaurants and the the title of his book (Hoepli editions). He´s an official SCA Trainer and also teaches the Bar Management course.

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Address

Via delle Torri, 55 50142 Florence, Italy

 
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